Sr. Account Executive
FORT LAUDERDALE FL 33313
Sr. Account Executive
The purpose of this job description is to describe the authority, responsibilities, and duties of the Senior Account Executive in the Nissan division.
The Senior Account Executive is selected and placed into the position by the appropriate Account Director. This position works under General Direction, providing overview of end result; work is completed unsupervised. Incumbent uses independent judgment and discretion to accomplish tasks. Plans/schedules/arranges own activities. Has considerable latitude of discretion and judgment within scope of position. Develops solutions to complex problems.
+ Work with Account Director and all Agency departments to ensure that the goals for the Clients are met
+ Ensure that all work is reviewed before it goes to the Client and is always on schedule
+ Ensure compliance with Agency/Client scope of work guidelines
+ Monitor client's business on a daily/weekly basis
+ Acts as liaison between Client and Agency HQ team; responsible for development of advertising programs
+ Anticipate Client needs. Work with Account Director to keep the Agency in the position of leading
+ Assure that Client understands Agency procedures/systems. Obtain clear direction before taking action
+ Coordinate regular status meetings with Client to ensure expectations are set and met
+ Assist Account Director in developing and presenting annual/quarterly creative strategies, and conduct strategic review/input sessions, as appropriate
+ Facilitate development of appropriate creative each month that achieves desired messaging and builds brand equity.
+ Work with Agency HQ team on monthly creative and rotations for all DMAs in the Central Region, and other efforts for Product and Event months
+ Ensure quality, timeliness and cost efficiency of Agency creative product
+ Monitor monthly creative production budgets and keep Account Director informed
+ Work with the Account Director and Creative team to develop the most effective method of presenting to the Client
+ Review any research results with Clients and present results as appropriate
+ Work with Account Director on planning needs for the Client
+ Ensure that media functions (planning & buying) deliver desired results for Client
+ Assist in annual planning process and work with Media team in overseeing development of strategic direction, guidelines and budget parameters for plan
+ Oversee the maintenance of fiscal year media budget reporting
+ Work with Media team to ensure Client is given up-to-date competitive media spending information for its markets
+ Take active role in future planning and idea generation for Client, providing strategic input and formulating innovative solutions to existing marketing and advertising problems
+ Initiate plan development.
+ With the assistance of the entire Account team, develop marketing and advertising plans for Client (annual marketing plans, opportunity plans, creative direction, etc.)
+ Ensure that the Client is provided with the latest market profile analysis and information for their key markets
+ Assist with Account Director with regular competitive reporting for Client review (sales, share, targeted marketing efforts, SOV)
+ Work with Account Team to develop monthly and quarterly advertising communications for Client and its DMAs
+ Ensure that a written service report covering all Client meetings (and pertinent phone calls) is distributed to appropriate Agency and Client personnel
+ Participate in an atmosphere that demands a business-building approach to Client's business
+ Stay updated on industry news and report any observations to the Account Director
Other Management Responsibilities:
+ Participate in New Business activities, as requested
+ Be a role model for subordinates to emulate -- show discipline, proper behavior, commitment, and loyalty
+ Assure that proprietary and other sensitive information is handled with utmost confidentiality
+ Supervise and manage weekly/monthly updates to CMS for ChooseNissan.com
+ Hold weekly status calls with Agency HQ team and deliver updates to keep team informed of all Client needs for the upcoming week
+ Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
+ Minimum 2+ years as an Account Executive or Sr. Account Executive in a full service agency
+ Media savvy - TV, Radio, Digital, Print
+ Must be computer literate with proficiency with MS Word, MS Excel, MS PowerPoint, and MS Outlook, with the ability to learn new computer systems.
+ Strong verbal and written communication skills with people at all levels of an organization.
+ Strong organizational skills and strong attention to detail.
+ Ability to manage multiple projects at one time
+ Proven leadership abilities and managerial experience
Fort Lauderdale, Florida, United States